ART asks and inspires - DESIGN answers and motivates
Asking and inspiring vs answering and motivating is for my point of view the difference of art and design.
And it’s again and again the thing I have to tell upcoming designers or often experienced one. Yes as designer we have the freedom to do many things – to go various ways – but we have a clear aim: “helping people”.
To help someone you have to be understandable and meaningful. Understandability and meaningfulness is possibly the most important issue to be considered while judging the goodness of a design. And if we talk about design I am talking about visual appearance and content.
On the one hand beauty is subjective, and that makes our world so diverse. On the other hand it follows rules which we all learned as we grow up. To design something there are some rules and guidance we have to have in mind and should stick to. Yes for sure you can break rules and often it’s good and useful to do it but you should know what you bre…
Most of our
projects are complex and multifaceted or they change emphasis during their
‘life-time’ or both. These products and services are overwhelmed with
expectations, needs, must-haves and nice-to-haves. They also have to cover,
serve, support and take into account many supply channels, communication
channels and communication chains. There are so many users and these users most
often have more than just one responsibility (users often have more than just
one responsibility or role – most people have different roles. For each
individual there will be many roles and each person adopts a different role
depending on the circumstances, see http://boxesandarrows.com/view/ux-design-planning for more). There are many
tools out there used to target and bring light into the ”unknown”. With this
article I’d like to introduce you to one of my favorite tools – the swim…
It’s clear sales at all is becoming more complex – most of my clients and colleagues are just thinking about B2C when I mention topics like social shopping and collaborative decision making – but don’t miss the fact that if we are talking about B2B market buying decisions there is in general no sole responsibility of one person.
The steps of a B2B purchase process (cross-company or cross-departmental) concisely said are … Recognizing that the company has a need that can be solved by purchasing a good or serviceDescribing and quantifying the needSearch for qualified vendorsSending each vendor a request for proposalEvaluating of the submitted proposals of the vendorsNegotiating or renegotiate of offersSelecting one or more vendorsDefining and establishing an order routineConducting a postpurchase evaluation and feedback to the vendors
and these steps will vary whether the buyer is a First purchaserDaily buyerPeriodic buyerRecurrentResellerBulk buyer