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Personalization - Invent / Reinvent and Invigorate / Reinvigorate Your Business / Ecommerce

on September 21, 2021

CX ecommerce omni-channel omnichannel personalization personalizing UCD

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Voice commerce - Invent / Reinvent and Invigorate / Reinvigorate Your Business / Ecommerce

on September 20, 2021

AI Conversational AI ecommerce future trends UCD UXD Voice commerce

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Screen maps, Sitemaps, Contentograms, … Usage and User Flow Diagrams

on July 06, 2021

CX diagram flow Information Architecture journey journey map maps screen UX UXD wireframe

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Thought of the day - Curiousness and Optimism and a Pinch of Dreams

on March 29, 2021

CX design Design Thinking HCD user experience utility UX UXD visual design VisualDesign

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Combining and Matching Research and User Testing into Agile Development

on February 23, 2021

agile customer experience CX design research user user experience user testing UX UXD visual design VisualDesign

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Commerce in 2020 / Thoughts of the day

on October 14, 2020

AI Artificial Intelligence cloud Commerce Deep Learning DL ecommerce Machine Learning ML SAP

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SAP makes innovative technologies in equestrian sports tangible.

on October 13, 2020

AR equestrian future horse riding SAP technology VR

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Walt Disney method

on October 02, 2020

analysis and creative technique Creative Thinking Design Thinking DT Peanuts

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How XR technology (VR, AR, and MR) is and will shaping our future

on September 01, 2020

AR AR (augmented reality) augmented reality NUI UCD UX UXD Virtual VR

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Shared characteristics of CX, UX and Leadership

on August 26, 2020

CX design empathy leader leadership perspective usability user experience utility vision VisualDesign

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Ensure Social Distancing creative and with a twinkle in one's eye - Social distancing and Corona - 6th

on July 01, 2020

corona coronavirus covid19 customer experience social social distance stayathome stayhealthy staysafe

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Confused with the question “What is UX?”

on June 02, 2020

CX design Design Thinking UX UXD VisualDesign

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Enjoy your Creativity at home ... while social distancing and Corona - 5th

on April 08, 2020

advertisement corona covid19 Creative Thinking creativity Design Thinking lego quarantine stop-motion What-to-do

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Holger Maassen: I've been working on UI since 1985 when there was only the Mac Plus around. That was when I found my interest in UID and information structures began to grow. I work to understand human motivations, capabilities, environments, and needs. I intent to structure information and create gripping experiences that help people accomplish their goals with confidence, satisfaction and pleasure. I'm fascinated with the current and ongoing pace of technology and believe that HCD has the power to create understanding and inspire delight in a frequently chaotic world. I make use of ethnographic research, UX, IA, IxD, and media as tools to help clients in diverse domains — and I am very interested in consumer products, healthcare, mobile, energy, POI / POS — use UX, HCD and my usability knowledge to build better businesses and relationships with their customers. I've worked with a number of major brands to develop internet, intranet and extranet products and digital surfaces, mobile, terminals, tables, windows and walls.

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