Showing posts from November, 2012

Women’s online shopping behavior

Oscar Wilde said once "Women are meant to be loved, not to be understood.".But as we all know UX is about understanding – understanding needs and behavior.

Women are the most complex consumers on the earth especially if we talk about fashion. They control roughly 70 to 75 % of the household spending, regarding on the region and country. And they do it all while juggling work, home and family life. Many – particularly moms – manage to shoehorn 27 hours of activities into the standard 24-hour day. And it should come as no surprise, then, that 40% shop online during work hours. (But don’t tell them I told you.) It’s for sure no secret that women love to shop. But the question is: where? 

Do they prefer a store­front / a offline shop to a virtual store / online shop?

40% of women overall          
35% of women at the age of 18 to 34 years
40% of women at the age of 35 years and older
... give neither offline nor online their preference 

30% of women overall          
30% of women at the …