Showing posts from September, 2015

..... 4 traditional design rules

These four design rules ...

ContrastRepetitionGrid & AlignmentProximity
... have been and are standard knowledge for architecture and design for decades and surprise - surprise - they apply also for digital design.

I know or better I expect that already at that point one or two readers’ hackles get up - and you think hey come on I am a designer I will be free and do not need rules and guidance.
Perhaps it might be helpful for you that I often mention at this point ‘The Code is more what you call guidelines, than actual rules … !’ But I firmly believe that it’s important to learn the rules.
Because then you can
a) deal and design better than others
and you know
b) which rules you might break (if you have a good reason for it).

1. Contrast A difference in lightness, brightness and / or hue between two colours that makes them more or less distinguishable.
Using and finding a good color contrast is actually very important not just for the accessibility reasons and design reasons. More p…

Basics for designers

ART asks and inspires - DESIGN answers and motivates
Asking and inspiring vs answering and motivating is for my point of view the difference of art and design.
And it’s again and again the thing I have to tell upcoming designers or often experienced one. Yes as designer we have the freedom to do many things – to go various ways – but we have a clear aim: “helping people”.

To help someone you have to be understandable and meaningful. Understandability and meaningfulness is possibly the most important issue to be considered while judging the goodness of a design. And if we talk about design I am talking about visual appearance and content.

On the one hand beauty is subjective, and that makes our world so diverse. On the other hand it follows rules which we all learned as we grow up. To design something there are some rules and guidance we have to have in mind and should stick to. Yes for sure you can break rules and often it’s good and useful to do it but you should know what you bre…

Hailing a cab nowadays

World is changing also when we observe how people hail a cab. Nowadays it runs different to signal to a taxi that you want to be picked up or how you arrange a pickup.
Every city has its own traditional cab companies and these cabs are an essential part of our life. Whether you need a lift in your own city or if you’re somewhere else for private or business reasons there is always the question is a cab available and when and how much will it cost. But while cabs still have an important part to play in life, the old fashioned way for hailing them don’t.
And I am sure either you heard of Uber or you used already Uber. But Uber is not the only one who allows you to call a car to your location using an app on your smartphone.
And regarding mobile payment - most apps charge the ride directly to your credit card. I think it’s smart and up-to-date that you do not have to have cash with you or swipe your credit card when you are in a hurry to get out.

Uber  - Uber is f…

Omni Channel Commerce - Single via Multi through to Omni Channel Commerce

Running retail today is not really different now than it ever has been. First you have to meet two basic requirements offers which consumers want and ability to meet their expectations. But what has changed and is challenging today is the second point “meeting customer expectations” – Customers expecting more ...
... more customized in a variety of ways
... more often - really 24/7

The reason for this wildfire-of-expectations is that transactions and communication is omnipresent. The growth of touch-points provides customers the ability to reach out to retailers any time, any place, anywhere and through any device. Today's consumers split and bundle their online and offline lives at will, through whatever touchpoint is suitable in the particular moment and the consumer prefers.
They use their mobile devices to discover brands & products and social networks to share their experiences and to get advices from friends or colleagues.
The power of networks permeates everything, bec…