Apple's new iPad advertisement

Apple aired a new iPad advertisement during the NFL playoff game between the San Francisco 49ers and the Carolina Panthers today.

Showing that mobile devices at all are all about ...
  • mobility
  • creativity
  • entertainment
  • communication
  • profitability
... and and and. The benefit of these various interface and devices we can use nowadays extent far beyond productivity as it is understood and measured all too often.

btw - enjoy the Super Bowl 2014   ;-)