Mac vs. PC redux

The battle of Mac vs. PC is back. 



Microsoft’s latest ads place the MacBook Air and their Surface Pro 3 head-to-head - starting with the style and mood right through to sound elements – its style is similar to the ads which Apple launch years ago.
I am sure most of you will remember the campaign - the campaign was a television advertising campaign created for Apple and it ran from 2006 to 2009 - shown all over the world - in various languages.







The campaign started months ago - targeted the iPad




the next was Siri:




I love the way how they mimic Apple’s classic ads from the ‘00s.


There’s three 30-second spots in total, and each focuses on the touchscreen and pen benefits of the Surface Pro 3 over Apple’s MacBook Air.











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