Catching somebody's eye and attention - Flight Safety Video - part 2

Each airline is trying hard to make sure it’s customers watch the air safety video - in Germany once a steward was fired because he tried to make it 'better'.

 About one year ago I already wrote about the topic how to catch somebody's attention.

Just three months after pulling a controversial in-flight safety video showing scantly clad Sports Illustrated Swimsuit models blowing into their airline life vests, ...

... Air New Zealand has released another great in-flight safety video featuring the star-studded cast of “Lord of the Rings.”

I would say an "epic" production crammed with marauding Orcs, Elves, Hobbits, Wizards and cameos from Elijah Wood and Peter Jackson.

Air New Zealand and a few other airline understood why and how to think outside the box when it comes to safety videos.

This time Air New Zealand's safety video features several castmembers from Jackson's Hobbit trilogy, including Elijah Wood, Dean O'Gorman and Sylvester McCoy.

Please check out also the first part - which goes more in detail - how to raise attention: