Innovative Ideas for Retail - Smart Fitting Room

SAP is well known as a German multinational software corporation that makes enterprise software to manage business operations and customer relations but we do much more. For instance innovative applications for the cloud and retail like the Smart Fitting Room - we develop it together with Hybris which is a subsidiary of SAP.

Smart Fitting Room is specially designed for fitting rooms at retail stores. It uses RFID technology and a touch screen to improve the customer shopping experience at retail stores.

By RFID it detects the clothes’ tags taken by customers into each fitting room. This information is displayed on an UI in the fitting room. This touch screen interface allows the customer to get more information about the product he took in to the fitting room – allows him to ask for another size or color or an additional fitting product without leaving the fitting room, and by recommending complementary products for cross-selling purposes.

Business benefits

  • Improves the customer shopping experience
  • Provides recommendations
  • Generates information about user interests
  • The content and user interface can be remotely updated
  • Easy connection and installation

User benefits

  • Fun to use
  • Convenient
  • Increased shopping experience

Step into the hybris labs Changing Room:

The Smart Fitting Room showcases how the shopping of the future looks like – your customers will love the way of shopping

The digital progress continues to influence spending habits as more and more shoppers take their custom online. Social shopping is also rapidly pick up pace, with more than 30% of social network users having made a purchase after coming to a site via social media. With the smart fitting room your friends can take part and accompany you on your shopping tour virtually.

According to survey, consumers buy more items more often when provided with a personalized service. And consumers are more likely to shop in places that offer exclusive promotions in-store through Beacons technology which sends data to smartphones via Bluetooth ( check also this article: Understanding and Using iBeacon - BLE and IoT  ).