Volkswagen’s new website puts users’ needs first

Today I came across the new Volkswagen website – it seems to me that VW quietly launches its new consumer website. And I like it. What I like most at the new is the non-linear browsing and shopping flow. Consumers can find cars through a variety of search capabilities. And what I haven’t seen before in such great way is opportunity that the user can find cars near them that match their needs by specifying desired features. Volkswagen's website combines the buying and configuring tools at each stage of the shopping process, allowing consumers to shop for the features they want, and view a variety of cars available at dealerships near them.

They launched a website which is totally simple, reducing clicks, and I would say they managed it focusing on getting people to real cars fast. A great different way to provide a configurator.

In this connection it shouldn't be forgotten to emphasize that the Volkswagen ’s new consumer website not only offers a more tablet-like interface - it works great on the tablet - so easy and comfortable to use - GOOD JOB Volkswagen  !

In this context it might be interesting for you to read this former article:
Personalization - Customization - Configuration

And now a few screenshots: