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A Great Interview / Talk “The design process is dead. Here’s what’s replacing it.” – Jenny Wen

on March 06, 2026

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From the Studio to AI – My Story of Architecture and Design From Photoshop to Prompts – How AI is redefining design work

on March 01, 2026

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UX, Data, and the Joy of Discovery - Searching for Birds

on February 19, 2026

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From the Great Acceleration to Digital Hyperacceleration: UX

on February 09, 2026

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Therabot, Wysa & Co.: Opportunities and Limitations of AI Chatbots in MHFA and Psychosocial Emergency Care

on February 01, 2026

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Digital Authority or Digital Autonomy

on January 25, 2026

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Generative UI - Generative AI - Why I Remain Optimistic

on January 12, 2026

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From Technology to Its Impact on Mental Health

on January 09, 2026

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Digital Independence Day - January 4, 2026

on January 04, 2026

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A UX Wake-Up Call — Designing for People vs. Designing for Investors

on January 03, 2026

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How AI is, might or will redefining UX / UX Design

on December 11, 2025

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Holger Maassen: I've been working on UI since 1985 when there was only the Mac Plus around. That was when I found my interest in UID and information structures began to grow. I work to understand human motivations, capabilities, environments, and needs. I intent to structure information and create gripping experiences that help people accomplish their goals with confidence, satisfaction and pleasure. I'm fascinated with the current and ongoing pace of technology and believe that HCD has the power to create understanding and inspire delight in a frequently chaotic world. I make use of ethnographic research, UX, IA, IxD, and media as tools to help clients in diverse domains — and I am very interested in consumer products, healthcare, mobile, energy, POI / POS — use UX, HCD and my usability knowledge to build better businesses and relationships with their customers. I've worked with a number of major brands to develop internet, intranet and extranet products and digital surfaces, mobile, terminals, tables, windows and walls.

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