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What Happens to Creativity When Our Tools Start Thinking? ... The Future of Creativity Is Also a Question of Humanity

on May 31, 2026

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When the World Becomes Faster Than Ourselves

on May 29, 2026

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From Tools to Thinking Systems – How AI is redesigning design and our tools

on April 30, 2026

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From Omni-Channel to Intelligent Commerce – How AI is changing retail, e-commerce, and the value chain

on April 02, 2026

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Between Code and Pebbles – AI, Responsibility, a Balancing Act

on March 31, 2026

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A Great Interview / Talk “The design process is dead. Here’s what’s replacing it.” – Jenny Wen

on March 06, 2026

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From the Studio to AI – My Story of Architecture and Design From Photoshop to Prompts – How AI is redefining design work

on March 01, 2026

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UX, Data, and the Joy of Discovery - Searching for Birds

on February 19, 2026

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From the Great Acceleration to Digital Hyperacceleration: UX

on February 09, 2026

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Therabot, Wysa & Co.: Opportunities and Limitations of AI Chatbots in MHFA and Psychosocial Emergency Care

on February 01, 2026

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Digital Authority or Digital Autonomy

on January 25, 2026

AI Artificial Intelligence artificialintelligence Carole Cadwalladr DigitalResponsibility future TED TED Talk

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Holger Maassen: I've been working on UI since 1985 when there was only the Mac Plus around. That was when I found my interest in UID and information structures began to grow. I work to understand human motivations, capabilities, environments, and needs. I intent to structure information and create gripping experiences that help people accomplish their goals with confidence, satisfaction and pleasure. I'm fascinated with the current and ongoing pace of technology and believe that HCD has the power to create understanding and inspire delight in a frequently chaotic world. I make use of ethnographic research, UX, IA, IxD, and media as tools to help clients in diverse domains — and I am very interested in consumer products, healthcare, mobile, energy, POI / POS — use UX, HCD and my usability knowledge to build better businesses and relationships with their customers. I've worked with a number of major brands to develop internet, intranet and extranet products and digital surfaces, mobile, terminals, tables, windows and walls.

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