“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
R. Buckminster Fuller Richard Buckminster Fuller was an American architect, systems theorist, writer, designer, inventor, philosopher, and futurist.
Believe
I firmly believe that design as a whole has responsibilities for society, business, people, and the users of the designed good - and design must live up to these responsibilities.
Likewise, everyone who design and develop something is also responsible to oneself, ourselves, and one's values and the responsibilities we have to see understand. Those who identify with their own work should definitely act in a considered manner.
These are perhaps more of values. Design itself is, so to speak, the end product of a human-cultural debate. As designers, on the other hand, we should definitely be aware of our resources and use them purposefully. After all, designers move the opinions and perceptions of our fellow human beings. And that is another responsibility we should be aware of.
Simplicity
Design itself should solve tasks, communicate clearly and be human - in this context this article I wrote a while ago 'Simplicity is not the goal'. Simplicity is all the rage - not only these days - did I really wrote 'all the rage'? perhaps I should have written ... Simplicity is needed to make people happy and to make things convenient, comfortable, ... And it is a design philosophy that is championed by many - but please don't do it only because many people and companies and fans of those companies did it - please do it because your users earns and earned it.
- getting across one strong idea ...
- ... instead of incorporating many
- avoiding overwhelming amount of functions
- avoiding distracting visual elements
- circumstances (time, flow, stress-factor)
- needs (required for a safe, stable and good life or working environment)
- wants (desire, wish or aspiration)
And as mentioned before simplicity in design isn’t just about the minimal of elements or colors or the whitespace you include, it’s about going deep into your user’s minds, their insights and using empathy and that understanding to design a product that rids itself of inconsequential elements and closes the gap between the user’s goals and the means to achieve those goals through your design and design approach.
My way of doing my job
Understand and Design for Users’ Insights .... Trying to focus and 'visualize' clarity by designing for your user’s main goals and their insights, their flow and way of doing things or ways of doing things more easily. I always try to not confuse my users with extraneous information that are irrelevant to their flow. Supporting user to focus - possible actions they can take - providing contextual core aspects - and minimizing everything else.
Don't make the user think ... or consider, or in worst case guessing, Reducing wittingly or unwittingly 'noise' and distraction. Designing for a minimum amount of conscious and cognitive effort
Make my users aware how the product, service or a single UI can help them achieve their goals. The The easier we can make it - the closer we can make the gap between a user’s goal and the means to execute that goal - the more likely our user will understand how to interact with our design. Let us make our product that simple that our users easily and smoothly understand how they can use it as a 'tool' to achieve their goals.
Closing thoughts
Every great relation starts with better understanding and empathy - whether we talk about people or design. Design can and will creates society and culture - in private life and business. And by this we can shape values. And these values will shape the future - sustainable, valuable and with respect.
Comments
Post a Comment