During a
speech at the annual summit of the Consumer Goods Forum (CGF), an industry
network of some 400 retailers and big brands from 70 countries, Oliver Samwer (German brothers Oliver, Marc and Alexander
Samwer are among Europe's most successful internet entrepreneurs. German
entrepreneurs who founded Alando and Jamba!) said: "You only have stores
because there was no Internet, but that does not mean there is a right to have
a store," Samwer said, adding that traditional retailers focused too much
on older shoppers and not enough on smartphone-savvy youngsters. "What you fear will come much
faster," he warned.
Mobility
and autonomy is changing the way business runs. And that’s with a tremendously
fast speed. The change from a wired to a wireless world is proving to be almost
as radical as the shift from horses to automobiles. (perhaps that’s the reason
why I recall the quote by Henry Ford so
often in the last years … "If I’d asked people what they wanted, they
would have asked for a better horse" – when I talk to clients and
stakeholders – I hear what they are saying but I have the impression to hear
the words: ‘We need quicker horses or just a new saddle and stirrup irons’
And that’s
the point I agree with Oliver Samwer. It’s not enough to fine-tune a few parameters
or to adjust a few things – these days are gone. But I disagree with him that offline shops are
dinosaurs. I firmly believe that mobility is and will not killing
brick-and-mortar - but the changing business models will hurt some, while
others will burgeon. And it should be crystal clear for most of the business
that it's not a question of either or for most of the business it will be both.
In this context you should read this article - 'e-commerce is and will not killing brick-and-mortar - but ...'
http://ux4dotcom.blogspot.com/2014/01/e-commerce-is-and-will-not-killing.html
In this context you should read this article - 'e-commerce is and will not killing brick-and-mortar - but ...'
http://ux4dotcom.blogspot.com/2014/01/e-commerce-is-and-will-not-killing.html
Mobile is
with us every day everywhere. It’s the first thing we see when we wake up and
the last thing we look at before we fall asleep.
I am sure you might be interested in these articles too:
The fast e-commerce growth. Formula 1, not golf.
http://ux4dotcom.blogspot.com/2014/06/the-fast-e-commerce-growth-formula-1.html
Top Priority - Merge of online and offline user and customer experiences
http://ux4dotcom.blogspot.com/2014/02/its-still-dawn-for-building-solid.html
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