Let's get down to brass tacks - bringing online und offline together

Talking about Omni-Channel Commerce ( ux4dotcom.blogspot.com/2015/01/from-single-via-muli-through-to-omni.html ) raise the question how can the associate can get the needed information. The store needs something to manage customer engagement business processes for bringing buyers into their local shops, offering an outstanding, unique in-store shopping experience, and keeping the customers coming back for more.

This business process is circular in nature and delivers real business value by optimizing customer relationships to build and raise loyalty, customer spending, store revenue, and boost selling best practices for vendors and assistants. In addition to managing the process, a true in-store customer service application often called clienteling app (ux4dotcom.blogspot.com/2014/07/clienteling.html ) allows you to screen and quantify success for continuous improvement.

The opportunities presented by powerful mobile technologies within the local stores will have major impact on the customer experience environment of the future. By merging the customer purchase history with purposeful individual customer centered information, it’s possible to create a customer profile with which perfect product recommendations can be made.