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Showing posts from April, 2014

Posts

Writing Good User Stories

on April 17, 2014

agile analysis and creative technique creative technique design scrum user experience user story workflow

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The ‘Google Night Walk’ Experience of Marseille

on April 11, 2014

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Amazon introduces Amazon Dash

on April 07, 2014

Amazon e-commerce mobile retail

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Thoughts about Customer Experience

on April 04, 2014

co-shopping conversion rate optimization customer experience CX f-commerce m-commerce mobile omni-channel retail user experience UX

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Holger Maassen: I've been working on UI since 1985 when there was only the Mac Plus around. That was when I found my interest in UID and information structures began to grow. I work to understand human motivations, capabilities, environments, and needs. I intent to structure information and create gripping experiences that help people accomplish their goals with confidence, satisfaction and pleasure. I'm fascinated with the current and ongoing pace of technology and believe that HCD has the power to create understanding and inspire delight in a frequently chaotic world. I make use of ethnographic research, UX, IA, IxD, and media as tools to help clients in diverse domains — and I am very interested in consumer products, healthcare, mobile, energy, POI / POS — use UX, HCD and my usability knowledge to build better businesses and relationships with their customers. I've worked with a number of major brands to develop internet, intranet and extranet products and digital surfaces, mobile, terminals, tables, windows and walls.

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