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Showing posts from September, 2026

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The Spirits I Called: Why I'm Having Serious Thoughts About Tomorrow After 30 Years in Tech

on September 11, 2026

Agentic AI Anthropic Artificial Intelligence futureofbusiness Jacob Coxon technology

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AI Agents vs. Agentic AI

on September 10, 2026

Agent Agentic AI Artificial Intelligence artificialintelligence Delta Air Lines future futureofbusiness KI uxdesign

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Holger Maassen: I've been working on UI since 1985 when there was only the Mac Plus around. That was when I found my interest in UID and information structures began to grow. I work to understand human motivations, capabilities, environments, and needs. I intent to structure information and create gripping experiences that help people accomplish their goals with confidence, satisfaction and pleasure. I'm fascinated with the current and ongoing pace of technology and believe that HCD has the power to create understanding and inspire delight in a frequently chaotic world. I make use of ethnographic research, UX, IA, IxD, and media as tools to help clients in diverse domains — and I am very interested in consumer products, healthcare, mobile, energy, POI / POS — use UX, HCD and my usability knowledge to build better businesses and relationships with their customers. I've worked with a number of major brands to develop internet, intranet and extranet products and digital surfaces, mobile, terminals, tables, windows and walls.

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