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Showing posts with the label AR

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Next-Level UX? How Smart Glasses might redefining Digital Interaction

on September 22, 2025

AI AR AR (augmented reality) glass google HUD innovation KI real time UX Virtual Reality VR

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What to Consider When Designing for QR Codes

on June 04, 2025

AR design designer learning NFC QR code quishing scan & go scanabilty usability VR

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SAP makes innovative technologies in equestrian sports tangible.

on October 13, 2020

AR equestrian future horse riding SAP technology VR

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How XR technology (VR, AR, and MR) is and will shaping our future

on September 01, 2020

AR AR (augmented reality) augmented reality NUI UCD UX UXD Virtual VR

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Social Media in 2020

on March 05, 2020

AR B2B B2C Facebook HUD Influencer selling Snapchat social social media social-shopping TikTok VR

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NIKEiD Custom Shoes / Sneakers

on May 31, 2017

AR augmented reality cross-touchpoint multi-experience Nike NIKEiD retail sneakers store touch

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Head-up displays (HUD) much more than nice features - part 3

on January 23, 2016

AR AR (augmented reality) augmented reality BMW HUD motorbike motorcycle Reevu Skully

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Head-up displays (HUD) much more than nice features - part 2

on January 08, 2016

AR augmented reality Bikehud Bikesystems BMW HUD Livemaps motorbike motorcycle Nuviz Reevu Skully Virtual Reality VR

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Retail will be changed by AR and VR

on July 28, 2015

AR augmented reality customer experience innovation retail SAP Virtual Reality VR

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Converting the online experience into offline

on February 10, 2015

Apple AR AR (augmented reality) burberry ibeacons ipad Magic Mirror nordstrom omni-channel omnichannel Pinterest retail RFID

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3 Highlights from the UX Day in Mannheim 2014

on October 24, 2014

AR augmented reality BX conference customer experience CX Deutschland event Germany innovation Mannheim RE’FLEKT GmbH SAP Second Screen user experience UX Virtual Reality VR Weitclick GmbH

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Head-up displays (HUD) much more than nice features

on August 13, 2014

AR AR (augmented reality) CAR CX displays driver glass google Head-up helmet HUD innovation motorbike motorcycle technology UX

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Touchpoint - Interactive Window

on March 04, 2014

AR augmented reality cross-media cross-touchpoint innovation interface omni-channel omnichannel retail touchpoint urban

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Holger Maassen: I've been working on UI since 1985 when there was only the Mac Plus around. That was when I found my interest in UID and information structures began to grow. I work to understand human motivations, capabilities, environments, and needs. I intent to structure information and create gripping experiences that help people accomplish their goals with confidence, satisfaction and pleasure. I'm fascinated with the current and ongoing pace of technology and believe that HCD has the power to create understanding and inspire delight in a frequently chaotic world. I make use of ethnographic research, UX, IA, IxD, and media as tools to help clients in diverse domains — and I am very interested in consumer products, healthcare, mobile, energy, POI / POS — use UX, HCD and my usability knowledge to build better businesses and relationships with their customers. I've worked with a number of major brands to develop internet, intranet and extranet products and digital surfaces, mobile, terminals, tables, windows and walls.

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