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Discussion - New direction for IAI

on August 30, 2011

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Joy of use

on August 01, 2011

inspiration interaction joy of use offline video

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Shopping Carts + Check-out ... ... ... ... ... There is often no big single problem, there are "just" a lot of little problems.

on June 15, 2011

design diagram e-commerce interaction usability use case workflow

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IA Summit 2011 in Denver Colorado

on April 03, 2011

ASIS collaboration conference IA Institute Information Architecture taxonomy tools usability

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Prototyping and Wireframing - It's your choice which diagram tool supports your work best

on December 17, 2010

collaboration deliverables microsoft tools wireframe workflow

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Sources of Creative and Design Thinking

on August 16, 2010

Creative Thinking Daniel Pink Design Thinking inspiration John Cleese Sir Ken Robinson workflow

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Walk a while in someone else's shoes: Exploring the Role of C...s

on August 11, 2010

Creative Thinking Design Thinking diagram e-commerce innovation joy of use persona usability workflow

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Readability and Scanability of tablet devices

on July 05, 2010

design Design Thinking innovation mobile touchscreen usability use case

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Why and why not ... Wireframing

on January 03, 2010

analysis and creative technique deliverables interaction wireframe workflow

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Holger Maassen: I've been working on UI since 1985 when there was only the Mac Plus around. That was when I found my interest in UID and information structures began to grow. I work to understand human motivations, capabilities, environments, and needs. I intent to structure information and create gripping experiences that help people accomplish their goals with confidence, satisfaction and pleasure. I'm fascinated with the current and ongoing pace of technology and believe that HCD has the power to create understanding and inspire delight in a frequently chaotic world. I make use of ethnographic research, UX, IA, IxD, and media as tools to help clients in diverse domains — and I am very interested in consumer products, healthcare, mobile, energy, POI / POS — use UX, HCD and my usability knowledge to build better businesses and relationships with their customers. I've worked with a number of major brands to develop internet, intranet and extranet products and digital surfaces, mobile, terminals, tables, windows and walls.

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