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Writing Good User Stories

on April 17, 2014

agile analysis and creative technique creative technique design scrum user experience user story workflow

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The ‘Google Night Walk’ Experience of Marseille

on April 11, 2014

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Amazon introduces Amazon Dash

on April 07, 2014

Amazon e-commerce mobile retail

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Thoughts about Customer Experience

on April 04, 2014

co-shopping conversion rate optimization customer experience CX f-commerce m-commerce mobile omni-channel retail user experience UX

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Touchpoint - Interactive Window

on March 04, 2014

AR augmented reality cross-media cross-touchpoint innovation interface omni-channel omnichannel retail touchpoint urban

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Top Priority - Merge of online and offline user and customer experiences

on February 26, 2014

B2B B2C conversion rate optimization CRM CRO customer experience customer relation management customization customizing e-commerce innovation omni-channel omnichannel retail user experience

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Customer Experience / Expectation vs. Retail Experiences – Closing the Omni-Channel Gap

on February 21, 2014

Activity CAR conversion rate optimization CRO Customer customer relation management e-commerce internal process omni-channel Repository retail SAP workflow

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Social-Commerce & Social-Shopping

on February 11, 2014

co-shopping collaboration community customizing e-commerce f-commerce group shopping marketplace rating recommendation shared shopping experience shopping social social-commerce social-shopping

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Personalization - Customization - Configuration

on February 06, 2014

configuration Creative Thinking customization customizing e-commerce interaction personalization personalizing usability

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(e)-commerce trends in 2014

on February 03, 2014

2014 BI big data Business Intelligence conversion rate optimization CRM Enterprise Resource Planning ERP multichannel omni-channel payment method RFID

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e-commerce is and will not killing brick-and-mortar - but ...

on January 30, 2014

conversion rate optimization cross-media cross-touchpoint Design Thinking e-commerce innovation inspiration omni-channel touchscreen user experience

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Apple's new iPad advertisement

on January 15, 2014

2014 advertisement Apple. ipad iPad Air mobile super bowl tablet

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Improving your 404 pages – Creating well-made Error Pages

on November 26, 2013

404 error usability user experience

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Holger Maassen: I've been working on UI since 1985 when there was only the Mac Plus around. That was when I found my interest in UID and information structures began to grow. I work to understand human motivations, capabilities, environments, and needs. I intent to structure information and create gripping experiences that help people accomplish their goals with confidence, satisfaction and pleasure. I'm fascinated with the current and ongoing pace of technology and believe that HCD has the power to create understanding and inspire delight in a frequently chaotic world. I make use of ethnographic research, UX, IA, IxD, and media as tools to help clients in diverse domains — and I am very interested in consumer products, healthcare, mobile, energy, POI / POS — use UX, HCD and my usability knowledge to build better businesses and relationships with their customers. I've worked with a number of major brands to develop internet, intranet and extranet products and digital surfaces, mobile, terminals, tables, windows and walls.

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