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Personalization - Invent / Reinvent and Invigorate / Reinvigorate Your Business / Ecommerce

on September 21, 2021

CX ecommerce omni-channel omnichannel personalization personalizing UCD

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Mixed-Experience, Cross-Experience or Omni-Experience

on December 13, 2015

Commerce Cross Channel cross-experience e-commerce f-commerce future futureofbusiness m-commerce mixed-experience multi-experience omni Omni Channel omni-channel omni-experience UXD

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Challenges of Omni-Channel Retail

on February 25, 2015

customer experience Hybris Omni Channel omni-channel omnichannel retail

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Customer Experience / Expectation vs. Retail Experiences – Closing the Omni-Channel Gap

on February 21, 2014

Activity CAR conversion rate optimization CRO Customer customer relation management e-commerce internal process omni-channel Repository retail SAP workflow

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Retail will be changed by AR and VR

on July 28, 2015

AR augmented reality customer experience innovation retail SAP Virtual Reality VR

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Thoughts about Customer Experiences 100 months later :-)

on May 19, 2023

AI Artificial Intelligence Commerce CX Deep Learning DL e-commerce future IOT Machine Learning ML Omni Channel omni-channel omnichannel

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From Omni-Channel to Intelligent Commerce – How AI is changing retail, e-commerce, and the value chain

on April 02, 2026

AI Artificial Intelligence Commerce DigitalResponsibility e-commerce ecommerce f-commerce future futureofbusiness KI m-commerce retail

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Omni Channel Commerce - Single via Multi through to Omni Channel Commerce - For Business-Tailored-Commerce

on January 19, 2015

Clienteling Commerce CRM Cross Channel customer relation management customization customizing CX e-commerce history Multi Channel Omni Channel Relation retail Single Channel timeline usability UX

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Innovation for retail

on June 26, 2014

B2B B2C e-commerce Enterprise Resource Planning ERP m-commerce mobile multichannel retail shared shopping experience social media social-commerce social-shopping user experience

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Customer Experience - Opportunity, challenge and winner

on June 08, 2022

Commerce customer experience customer relation management customer service CX e-commerce experience Management silos user experience UX UXD uxdesign XM

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Showrooming and in-store assistance

on August 08, 2014

big data brick and mortar Clienteling cloud cross-media CX omni-channel retail showrooming social-shopping UX

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Thoughts about Customer Experience

on April 04, 2014

co-shopping conversion rate optimization customer experience CX f-commerce m-commerce mobile omni-channel retail user experience UX

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End-to-end Customer Experience - Trends and Innovation for Physical and Digital Shopping Experience

on June 12, 2022

checkout customer experience customer service CX ecommerce experience future multi-experience omni omni-channel retail SAP seamless shopping Smart sustainability trigo UX UXD uxdesign

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Top Priority - Merge of online and offline user and customer experiences

on February 26, 2014

B2B B2C conversion rate optimization CRM CRO customer experience customer relation management customization customizing e-commerce innovation omni-channel omnichannel retail user experience

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Commerce in 2020 / Thoughts of the day about AI, ML and DL

on October 14, 2020

AI Artificial Intelligence cloud Commerce CX Deep Learning DL ecommerce Emotional-Intelligence Machine Learning ML SAP UX UXD uxdesign

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Holger Maassen: I've been working on UI since 1985 when there was only the Mac Plus around. That was when I found my interest in UID and information structures began to grow. I work to understand human motivations, capabilities, environments, and needs. I intent to structure information and create gripping experiences that help people accomplish their goals with confidence, satisfaction and pleasure. I'm fascinated with the current and ongoing pace of technology and believe that HCD has the power to create understanding and inspire delight in a frequently chaotic world. I make use of ethnographic research, UX, IA, IxD, and media as tools to help clients in diverse domains — and I am very interested in consumer products, healthcare, mobile, energy, POI / POS — use UX, HCD and my usability knowledge to build better businesses and relationships with their customers. I've worked with a number of major brands to develop internet, intranet and extranet products and digital surfaces, mobile, terminals, tables, windows and walls.

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